Typically NBA teams change their look by getting new players, but my beloved Atlanta Hawks have taken it a step further my changing their uniforms and logo. The Hawks will unveil their new look during the 2007 – 2008 season. The new home uniforms will change from a red-yellow-black color scheme to a blue-red-silver color scheme. The away uniform will change from predominantly red to predominantly navy blue. They will discard their alternate yellow away jersey and hopefully use a predominantly red uniform.
The new logo is a close-up side view of a hawk’s head, which looks “sleek and aggressive, a fierce look in its eye, swooping onto its prey”. It will be used on both uniforms as well as other merchandise.
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